Simple is Key

So for the last couple days I have been traveling around Southern California taking pictures for a brochure I’m designing for a client. It’s amazing how people will get paid for putting out junk. The previous brochure the company had was cluttered and confusing. Yet those that produced it got major bucks. Simplicity is the key and that’s what I’m trying to shoot for on my design. I’m not a graphic designer or anything, but I think if you can understand the simple factor you have a good base.

Here are a couple of shots of what I’m working on… The first shot is the clutter I’m making into a simple brochure.


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